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Mouka Wins Silver, Bronze At 2025 Pitcher Awards
Nigeria’s leading sleep solutions brand, Mouka, has posted a double win at the prestigious Pitcher Awards 2025, clinching a Silver in the Use of Integrated Media and a Bronze in Excellence in Media Execution.
These accolades reaffirm Mouka’s commitment to delivering innovative and impactful campaigns that resonate with its audience while maintaining a strong focus on quality and creativity.
Now in its eighth year, the Pitcher Awards is one of Africa’s most distinguished platforms for recognising outstanding creative works across the continent and the African diaspora.
The 2025 winners announced, the best campaigns are being featured at the global Cannes Lions Festival from June 16 to 20, 2025.
The Silver award for Use of Integrated Media was awarded to Mouka for its exceptional ability to blend various media channels, including digital, outdoor, radio and print, into a unified and compelling campaign narrative.
This recognition highlights its strength in delivering cohesive brand storytelling that cuts across platforms and effectively connects with diverse Nigerian audiences.
Mouka also earned a Bronze award for Excellence in Media Execution, acknowledging its strategic selection and expert deployment of media platforms that contributed to the Good Sleep, Better Life campaign success.
This achievement was bolstered with the role played by Mouka’s media buying agency, OMD Media Reach, which precision in media planning and execution enhanced the campaign’s visibility and overall performance.
Commenting on the recognition, Mouka’s Head of Marketing, Tolu Olanipekun, said the brand is “deeply honoured to receive these prestigious awards, which reflect our dedication to crafting campaigns that are both creatively inspiring and strategically sound.
“These wins are a testament to the synergy between our internal marketing team and our external agency partners, particularly OMD Media Reach, who have played an integral role in bringing our brand vision to life.”
The Pitcher Awards are judged by independent juries composed of leading professionals from across Africa. Each jury evaluates only the submissions within its category, ensuring fairness and objectivity.
Jurors are also required to recuse themselves from entries where any conflict of interest exists. This rigorous process guarantees that every piece of work is assessed on its merit and creative value.
By participating in the Pitcher Awards, brands like Mouka gain international visibility and contribute to the broader narrative of Africa’s creative excellence.
This year’s recognition adds to Mouka’s growing list of achievements as it continues to innovate in the sleep and wellness industry, placing the needs of its consumers at the heart of its messaging.
According to Olanipekun, “as a proudly Nigerian brand, this recognition at a pan-African level motivates us to keep raising the bar. We see creativity not only as a tool for communication but also as a powerful driver of change and connection, especially in a category as personal and essential as sleep.”
Mouka is Nigeria’s leading manufacturer of mattresses, pillows and other sleep products. With a legacy of over 60 years, Mouka is committed to improving the quality of lives of its consumers through sleep innovation, research-driven product development, and compelling brand communications.
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Stop Politicising EFCC Investigation To Blackmail President, APC Chieftain Tells Opposition Parties
A chieftain of the All Progressives Congress (APC) in Osun, Olatunbosun Oyintiloye, has cautioned members of opposition parties under the Economic and Financial Crimes Commission (EFCC) investigation to stop blackmailing President Bola Tinubu and focus on proving their innocence.
Oyintiloye, a member of the defunct APC Presidential Campaign Council, said this while speaking with newsmen on Sunday in Osogbo.
He said that the investigations being carried out by the anti-graft agency on some members of the opposition parties, based on petitions against them, were purely a constitutional matter and in line with international best practices.
Oyintiloye, a former lawmaker said that being a member of the opposition parties should not be seen as immunity against investigation into any alleged financial infractions whenever there were genuine reasons for it.
According to him, members of the ruling party are also being investigated by the EFCC whenever petitions alleging financial infractions are raised against them.
Oyintiloye said that the EFCC has a statutory mandate to investigate financial infractions involving public office holders across party lines without bias or favouritism.
The APC chieftain said that neither Tinubu nor the anti-graft agency would be swayed by unfounded allegations of witch-hunting but would rather continue to do what is right and just for the country.
“The EFCC has a mandate to investigate financial infractions against anyone, irrespective of political affiliations.
“Linking the President to the investigation of alleged financial infractions by opposition members in the name of politics is totally wrong.
“Whether you are a member of the ruling party or opposition, you are not immune to financial investigation.
“I want to caution members of the opposition parties to stop politicising what the EFCC is doing and prove their innocence, if any.
“President Tinubu is a man of honour and integrity, and he will not compromise his ideals in the name of politics. So, it is no longer business as usual,” he said.
According to him, there is no room for graft under the Tinubu administration
The All Progressives Congress (APC) has emerged winner of the Ghari/Tsanyawa supplementary election in Kano state
The returning officer, Professor Muhammad Waziri of Bayero University, declared Garba Ya’u Gwarmai of the APC winner with 31,472 votes
Waziri defeated the candidate of the New Nigeria Peoples Party (NNPP), Yusuf Ali Maigado, who polled 27,931 votes
The All Progressives Congress (APC) has secured victory in the Ghari/Tsanyawa supplementary election held in Kano state.
Announcing the results on Sunday morning, August 17, the returning officer (RO), Professor Muhammad Waziri from Bayero University, declared APC candidate Garba Gwarmai the winner with a total of 31,472 votes.
He defeated the candidate of the New Nigeria Peoples Party (NNPP), Yusuf Maigado, who polled 27,931 votes, according to The Punch.
The supplementary poll was conducted after the initial election in the constituency was declared inconclusive. With a margin of 3,541 votes, Gwarmai’s victory marks a key win for the APC as the party continues to reinforce its influence across the state.
Meanwhile, the NNPP won the Bagwai/Shanono state assembly by-election in Kano state.
Daily Trust and Vanguard noted this update.
Announcing the result at 12:36 a.m. on Sunday, August 17, the RO for the election, Prof. Hassan Adamu Shitu, declared the NNPP candidate, Ali Hassan Kiyawa, winner with 16,198 votes, defeating the APC candidate, Ahmad Muhammad Kadamu, who polled 5,347 votes.
Former Governor of Niger State, Dr. Babangida Aliyu, has said that the administration of President Bola Tinubu is performing well but lacks an effective communication strategy to relay its achievements to Nigerians.
Aliyu made the statement on the Thursday edition of Arise Television’s ‘The Morning Show’, while reacting to the outcome of a recent public accountability session held in Kaduna.
Aliyu, reflecting on the discussions at the Kaduna Forum, said the government is facing public dissatisfaction not because it hasn’t delivered, but because it is failing to tell its own story effectively.
The ex-governor said it is proper for political leaders in the North to make demands from Tinubu’s administration since the bulk of the votes that took power came from the region.
“Let the people understand what is happening on the ground. If by what we say that 63/64 percent of the vote came from the north, it is only logical that the north will be expecting so much from the government.
“But from what we have seen so far is that the government is doing well but they do not know how to communicate very well,” he said.
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Stop Politicising EFCC Investigation To Blackmail President, APC Chieftain Tells Opposition Parties
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