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Mouka Wins Silver, Bronze At 2025 Pitcher Awards

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Mouka Wins Silver, Bronze At 2025 Pitcher Awards

Nigeria’s leading sleep solutions brand, Mouka, has posted a double win at the prestigious Pitcher Awards 2025, clinching a Silver in the Use of Integrated Media and a Bronze in Excellence in Media Execution.

These accolades reaffirm Mouka’s commitment to delivering innovative and impactful campaigns that resonate with its audience while maintaining a strong focus on quality and creativity.

Now in its eighth year, the Pitcher Awards is one of Africa’s most distinguished platforms for recognising outstanding creative works across the continent and the African diaspora.

The 2025 winners announced, the best campaigns are being featured at the global Cannes Lions Festival from June 16 to 20, 2025.

The Silver award for Use of Integrated Media was awarded to Mouka for its exceptional ability to blend various media channels, including digital, outdoor, radio and print, into a unified and compelling campaign narrative.

This recognition highlights its strength in delivering cohesive brand storytelling that cuts across platforms and effectively connects with diverse Nigerian audiences.

Mouka also earned a Bronze award for Excellence in Media Execution, acknowledging its strategic selection and expert deployment of media platforms that contributed to the Good Sleep, Better Life campaign success.

This achievement was bolstered with the role played by Mouka’s media buying agency, OMD Media Reach, which precision in media planning and execution enhanced the campaign’s visibility and overall performance.

Commenting on the recognition, Mouka’s Head of Marketing, Tolu Olanipekun, said the brand is “deeply honoured to receive these prestigious awards, which reflect our dedication to crafting campaigns that are both creatively inspiring and strategically sound.

“These wins are a testament to the synergy between our internal marketing team and our external agency partners, particularly OMD Media Reach, who have played an integral role in bringing our brand vision to life.”

The Pitcher Awards are judged by independent juries composed of leading professionals from across Africa. Each jury evaluates only the submissions within its category, ensuring fairness and objectivity.

Jurors are also required to recuse themselves from entries where any conflict of interest exists. This rigorous process guarantees that every piece of work is assessed on its merit and creative value.

By participating in the Pitcher Awards, brands like Mouka gain international visibility and contribute to the broader narrative of Africa’s creative excellence.

This year’s recognition adds to Mouka’s growing list of achievements as it continues to innovate in the sleep and wellness industry, placing the needs of its consumers at the heart of its messaging.

According to Olanipekun, “as a proudly Nigerian brand, this recognition at a pan-African level motivates us to keep raising the bar. We see creativity not only as a tool for communication but also as a powerful driver of change and connection, especially in a category as personal and essential as sleep.”

Mouka is Nigeria’s leading manufacturer of mattresses, pillows and other sleep products. With a legacy of over 60 years, Mouka is committed to improving the quality of lives of its consumers through sleep innovation, research-driven product development, and compelling brand communications.

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BREAKING: Court Sentences Nnamdi Kanu To Life Imprisonment

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Justice James Omotosho of the Federal High Court, Abuja, has sentenced the leader of the Indigenous People of Biafra (IPOB), Mazi Nnamdi Kanu.

Naija News reports that Justice had earlier convicted Kanu on all seven counts levelled against him by the Federal Government.

The judge sentenced Kanu to life imprisonment for count 1, 2, 4,5, and 6.

He also sentenced Kanu to 20 years forcount 3 without option of fine.

The Judge sentenced Kanu to five years in prison on count seven without option of fine.

Justice Omotosho ruled that he should not be kept in Kuje prison. He forfeited Nnamdi Kanu’s radio transmitter and barred him from access to social media.

More are still coming

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Just In: FG Urges Court To Impose Death Sentence On Nnamdi Kanu

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The Federal Government has urged the Federal High Court in Abuja to impose the death sentence on the detained leader of the proscribed Indigenous People of Biafra (IPOB), Nnamdi Kanu, following his conviction on all seven terrorism counts.

The request was made on Thursday by the FG’s lead counsel, Chief Adegboyega Awomolo (SAN), shortly after Justice James Omotosho found Kanu guilty of all charges preferred against him.

Awomolo, addressing the court after the verdict, argued that the severity of Kanu’s actions merited the maximum penalty under the law.

The senior lawyer insisted that Kanu committed “many illegalities” and should not be treated with leniency.

Awomolo further reminded the court that four of the seven counts on which Kanu was convicted carry the death sentence under Nigeria’s terrorism laws.

He urged Justice Omotosho to take this into account in determining the appropriate punishment.

“It will not be considered justice that he is isolated and punished lightly in a country where we have Boko Haram, ISWAP, Lakurawa, et cetera,” he argued.

According to the prosecution, Kanu’s actions were as destabilising as those of other violent groups and should be treated with equal seriousness.

Awomolo also urged the judge to ensure that Kanu is kept in a secure correctional facility pending the court’s final pronouncement on sentencing.

He stressed the need to prevent any disruptions or security breaches involving the IPOB leader while the sentencing process is underway.

Kanu was earlier found guilty of inciting violence, ordering attacks on security personnel, calling for killings, and issuing threats capable of terrorising the public, all captured in broadcasts tendered as evidence by the prosecution.

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Court Finally Delivers Judgement In Nnamdi Kanu’s Terrorism Case

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Justice James Omotosho of the Federal High Court, Abuja, has delivered his ruling in the case between the detained leader of the Indigenous People of Biafra (IPOB), Nnamdi Kanu, and the Federal Government.

Naija News reports that the judgement was given in Nnamdi Kanu’s absence after the judge had ordered security operatives to kick him out of the court over his unruly behaviour.

Nnamdi Kanu had earlier stated that the Federal High Court sitting in Abuja does not have the jurisdiction to try him.

The separatist, who has been in custody since 2021, faced seven terrorism-related charges bordering on alleged incitement, running an unlawful group, and acts threatening national security.

The IPOB leader contended that the Terrorism Prevention and Prohibition Act, under which he is being prosecuted, has been repealed.

He urged the court to strike out the charges, describing them as “disclosing no offence known to law” and therefore invalid.

Kanu also requested that the court nullify the “purported plea of not guilty” entered on his behalf, claiming it was obtained through deception and contrary to a Supreme Court ruling.

He further asked the court to set aside all subsequent proceedings and order his immediate release.

“My contention is very simple: this court lacks jurisdiction to try me,” he said.

Delivering ruling on Thursday, Justice Omotosho ruled that the court has the authority to preside over the Nnamdi Kanu case.

The judge also stated that the matter of extradition has been settled by the Supreme Court, and he ruled against Kanu in this regard.

On the issue of fairness in the hearing for Nnmadi Kanu, Omotosho ruled against the IPOB leader, stating that the court ensured he received a fair hearing.

On the defendant not entering his defence, Justice Omotosho said: “I begged the defendant passionately to enter his defence, but he remained obsolete. That shows that he chose to rest his case on the prosecution. Which is a gamble and a risky action.”

The court found Nnamdi Kanu guilty and convicted him of count 1 in the charges filed against him by the federal government.

The Judge said: “The court will rely on the uncontroverted evidence of the prosecution. This court, therefore, finds that the prosecution has discharged Count 1 beyond reasonable doubt. Consequently, the defendant (Kanu) is hereby convicted in respect of Count 1.”

More judgement is being read and this report will be updated as it comes in…….

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