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Mouka Wins Silver, Bronze At 2025 Pitcher Awards

Nigeria’s leading sleep solutions brand, Mouka, has posted a double win at the prestigious Pitcher Awards 2025, clinching a Silver in the Use of Integrated Media and a Bronze in Excellence in Media Execution.
These accolades reaffirm Mouka’s commitment to delivering innovative and impactful campaigns that resonate with its audience while maintaining a strong focus on quality and creativity.
Now in its eighth year, the Pitcher Awards is one of Africa’s most distinguished platforms for recognising outstanding creative works across the continent and the African diaspora.
The 2025 winners announced, the best campaigns are being featured at the global Cannes Lions Festival from June 16 to 20, 2025.
The Silver award for Use of Integrated Media was awarded to Mouka for its exceptional ability to blend various media channels, including digital, outdoor, radio and print, into a unified and compelling campaign narrative.
This recognition highlights its strength in delivering cohesive brand storytelling that cuts across platforms and effectively connects with diverse Nigerian audiences.
Mouka also earned a Bronze award for Excellence in Media Execution, acknowledging its strategic selection and expert deployment of media platforms that contributed to the Good Sleep, Better Life campaign success.
This achievement was bolstered with the role played by Mouka’s media buying agency, OMD Media Reach, which precision in media planning and execution enhanced the campaign’s visibility and overall performance.
Commenting on the recognition, Mouka’s Head of Marketing, Tolu Olanipekun, said the brand is “deeply honoured to receive these prestigious awards, which reflect our dedication to crafting campaigns that are both creatively inspiring and strategically sound.
“These wins are a testament to the synergy between our internal marketing team and our external agency partners, particularly OMD Media Reach, who have played an integral role in bringing our brand vision to life.”
The Pitcher Awards are judged by independent juries composed of leading professionals from across Africa. Each jury evaluates only the submissions within its category, ensuring fairness and objectivity.
Jurors are also required to recuse themselves from entries where any conflict of interest exists. This rigorous process guarantees that every piece of work is assessed on its merit and creative value.
By participating in the Pitcher Awards, brands like Mouka gain international visibility and contribute to the broader narrative of Africa’s creative excellence.
This year’s recognition adds to Mouka’s growing list of achievements as it continues to innovate in the sleep and wellness industry, placing the needs of its consumers at the heart of its messaging.
According to Olanipekun, “as a proudly Nigerian brand, this recognition at a pan-African level motivates us to keep raising the bar. We see creativity not only as a tool for communication but also as a powerful driver of change and connection, especially in a category as personal and essential as sleep.”
Mouka is Nigeria’s leading manufacturer of mattresses, pillows and other sleep products. With a legacy of over 60 years, Mouka is committed to improving the quality of lives of its consumers through sleep innovation, research-driven product development, and compelling brand communications.
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Atiba Varsity Tasks New Staff, Places Premium On Academic Excellence

The Vice Chancellor of Atiba University, Oyo, Professor Sunday Okeniyi, has enjoined the newly employed staff of the institution to develop the spirit of teamwork, respect, and discipline, which are the hallmarks of every successful institution.
Okeniyi disclosed this during the orientation programme for the newly employed staff of the institution.
While welcoming the newly employed staff, he also congratulated them on their successful appointment into the fast-rising institution. “Your joining us today is not by chance, but by merit, commitment, and the will of God. Atiba University is a citadel of learning and character formation, envisioned to nurture and produce men and women of excellence, integrity, and service. By becoming part of this family, you are now co-builders of this noble vision.”
The V-C said the orientation programme was a deliberate initiative of the management to formally integrate the new staff into the University system. “It is designed to give you a clear understanding of our mission, vision, core values, rules, and operational culture. Our goal is not just for you to work here, but for you to thrive, contribute meaningfully, and leave an indelible mark on the growth and transformation of this University.”
He explained that the university places a premium on academic excellence, innovative research, moral uprightness, and community development. These values define the identity and are the standards the staff must all uphold in their respective assignments—whether as academic staff shaping young minds or as non-teaching staff providing essential support services that make our work possible.
While admitting much needed to be done, Okeniyi said the institution has recorded remarkable progress within a short time. “The future we envision—a future of global competitiveness, leadership in innovation and knowledge, and impact within and beyond Nigeria—requires the collective commitment of every member of staff. That includes you. Your dedication, creativity, and professionalism are needed to propel us forward,” he said.
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This Is War, Kill Every Single One Of Them – Fani-Kayode Blows Hot Over Zamfara Mosque Massacre

Former Aviation Minister Femi Fani-Kayode has condemned the gruesome murder of five worshippers during an early morning prayer in Yandoto village, Tsafe Local Government Area of Zamfara State.
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Speaking via his 𝕏 account, he insisted that the killers should be wiped out, adding that there should be no room for discussions or negotiations.
Fani-Kayode asserted that the killers are terrorists not bandits and described their actions as an act of war.
He wrote: “These are not bandits. Pls stop calling them bandits. They are bloodthirsty killers and terrorists and every single one of them should be wiped off the face of the earth.
“If our people cannot worship God in peace then we have nothing. No negotiation, no discussion, no ransom payments, no rehabilitation.
“This is WAR. Kill every single one of them, wipe out their blood line and decimate their communities and abodes. There is no place on earth for those that slaughter innocent civilians.”
Meanwhile, the Peoples Democratic Party (PDP) in Kwara State has accused Governor AbdulRahman AbdulRazaq of failing to address the escalating banditry crisis in the state.
Naija News reports that a deadly attack occurred on Sunday in Oke-Ode, Ifelodun Local Government Area, which left several residents and vigilante members dead.
Speaking via a statement on Monday, the Publicity Secretary of the party, Olusegun Olusola Adewara, described the massacre as “a despicable and senseless act.”
He blamed the governor for the insecurity situation in the state, noting that it is a monumental leadership failure.
Adewara said, “The gruesome videos of the casualties circulating online make it look like Kwara is now at war. Under AbdulRahman’s watch, terror is reigning, kidnappers are taking over rural villages, and nowhere is safe again.”
The opposition party faulted AbdulRazaq’s alleged silence and absence from the affected community, insisting that a responsible leader should have personally visited Oke-Ode to commiserate with victims’ families and give assurances of decisive action.
It further accused the governor of neglecting local vigilantes and security personnel “battling criminals in the bush,” while diverting funds to “footballers and entertainers outside the state.”
The PDP’s criticism comes amid rising concern in Kwara North, where repeated bandit attacks have forced residents to abandon farms, schools, and businesses.
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Nigeria @65: Atiku Knocks Tinubu’s Government In Strongly-Worded Independence Day Message; Details Emerge

Former Vice President Atiku Abubakar, has praised Nigerians for what he described as “uncommon patience, endurance, and resilience despite living under suffocating socio-economic and security conditions”
In his Independence Day message to Nigerians, the opposition leader alleged that the ruling All Progressives Congress (APC) administration had abandoned Nigerians to their fate
Atiku lamented that Nigerians were enduring pains from “raging insecurity, rising food scarcity, mass unemployment, and a dangerous climate of hopelessness all “compounded by the insensitivity of the APC-led administration
In an Independence Day message released by his media office, obtained by Legit.ng, Atiku lamented that Nigerians are enduring excruciating pains from raging insecurity, rising food scarcity, mass unemployment, and a dangerous climate of hopelessness.
The presidential hopeful accused the Tinubu administration of being insensitive to the plight of Nigerians.
Atiku declared: “It is tragic that in a country blessed with immense human and material resources, millions of our people have been reduced to refugees and beggars in their fatherland. Every responsible government holds the welfare and security of its citizens as supreme. But what we have today is an administration that has abandoned its people. Hunger is killing Nigerians, bandits are massacring communities, yet President Tinubu and his cabinet stand by, unmoved and uncaring.”
Furthermore, Atiku called on citizens not to lose faith, reminding Nigerians that the 2027 election provides a clear opportunity to reject bad leadership and reclaim the promise of a better tomorrow.
He said: “The beauty of democracy lies in the power of the ballot. Oppressed and battered as our people may feel today, they will have the chance to sweep away this inept government at the next polls. That is the power no cabal can take away from the people.”
At 65, Atiku noted, Nigeria remains “a giant moving painfully slow on feet of clay”.
The 78-year-old blamed Nigeria’s condition on “a direct result of decades of poor leadership and wasteful governance.”
He bemoaned: “Yet, he urged Nigerians to keep hope alive, insisting that with the right leadership, the country can still rise from the ashes of failed governance to reclaim its rightful place among the comity of nations.”
PRESS RELEASE
Nigeria @65: @atiku Hails Nigerians’ Courage, Blasts APC Over Economic Strangulation
Former Vice President of Nigeria and Waziri Adamawa, Atiku Abubakar, has paid tribute to the uncommon patience, endurance, and resilience of Nigerians who, despite living under… pic.twitter.com/cPnI9KzxrJ
— Paul Ibe (@omonlakiki) September 30, 2025