Business
MultiChoice Bows To Pressure Unveils Weekly Subscription Plans For DStv, GOtv
In a move to enhance accessibility and provide more flexibility for its customers, MultiChoice has launched innovative subscription plans for DStv and GOtv subscribers as part of the ‘Ka Weekie’ campaign.
This initiative introduces a range of new packages tailored specifically for those who favor a short-term payment approach, offering lower prices to make entertainment more affordable.
The revamped plans aim to cater to the diverse needs of subscribers, ensuring that they can enjoy quality television content without long-term commitments. With these newly designed offerings, MultiChoice seeks to attract a broader audience, making it easier for viewers to engage with their favorite shows and channels.
A recent announcement from the South African company revealed that approximately 243,000 Nigerians chose not to renew their subscriptions during the period from April to September 2024.
This significant decline in subscription renewals can be attributed to a notable deterioration in Nigeria’s macroeconomic conditions and overall consumer landscape, reflecting broader challenges such as inflation, currency fluctuations, and decreased purchasing power that have impacted the everyday lives of Nigerians.
MultiChoice Uganda PR and Communications Manager, Rinaldi Jamugisa, said the plan was part of the firm’s effort to align with customer needs.
The new plans reflect its commitment to delivering value while ensuring entertainment is accessible to everyone. He said that the short-term allows viewers the freedom to manage their subscriptions in line with their budgets and lifestyles.
MutiChoice includes the lowest plans DStv Lumba and GOtv Lite plans are the lowest price points, providing accessibility to users in Uganda.
According to him, the company understands that its subscribers need affordable and flexible options to keep up with their shows and programmes.
The packages in the new arrangement
The seven-day subscription packages cover a wide range of viewing plans and budgets.
The DStv weekly package includes the Lumba package, Access, Family Package, and Compact. Others are GOtv Lite Coats, Valuepack and Pack, GOtv Max, GOtv Supa, GOtv Supa Plus.
Colin Asiimwe, MultiChoice’s head of marketing, disclosed that the new campaign is a response to consistent feedback from subscribers.
He noted that the campaign is designed for daily use and weekly earners, frequent travellers, and subscribers preferring on-demand viewing.
The company disclosed that the new packages are available through its MyDStv and MyGOtv apps or by dialling their USSD mobile phones with platforms such as MTN MoMo, Airtel, partner banks and selected agents nationwide.
MultiChoice hikes prices for Nigerians
The company’s image maker, Jamugisa, said users can switch back to monthly, quarterly, or annual plans by making a full payment or maintaining enough account credit.
He said the cost of any active weekly plan will be deducted from the new subscription.
The company recently hiked its subscription packages in Nigeria, which caused national outrage, leading to the Federal Competition and Consumer Protection (FCCPC) suing the firm.
The commission had directed MultiChoice to maintain the old rates pending investigations, an order the company disregarded.
MultiChoice reported losing almost four million subscribers in less than two years after increasing prices for DStv and GOtv.
The company told its shareholders to brace for challenging times due to macroeconomic headwinds.
Pay-per-view model could better empower consumers – Expert
As MultiChoice unveiled its new weekly subscription plans for DStv and GOtv under the “Ka Weekie” campaign, a technology law and policy expert has weighed in on what this means for consumers in low-income settings.
Dr. Ogochukwu Monye, who is also a digital consumer rights advocate, shared her perspective in an exclusive reaction to Legit.ng.
Reacting to a question on whether the weekly pay-TV option empowers consumers or merely conceals deeper affordability issues, Dr. Monye offered a measured endorsement of the new model.
“Ideally, I feel a pay-as-you-watch model is best,” she said, noting that such a structure would offer even greater flexibility to consumers.
However, she acknowledged the merits of MultiChoice’s latest offering.
“But the weekly is still a better deal than the current model,” she stated, describing it as a step in the right direction.
Further commenting on how such models could enhance consumer value, Dr. Monye added:
“They can also enable consumers to select specific channels in a basket and then pay per view.”
MultiChoice loses almost four million subscribers
MultiChoice, which operates GOtv and DStv, disclosed that its subscribers declined from 23 million to 19.3 million in almost 24 months.
According to reports, many subscriber losses happened outside its home country, South Africa.
In its operational update, the Pay-TV firm said it is preparing its financial results for Q1 2025.
The Central Bank of Nigeria (CBN) has announced a new exchange rate for the dollar, with the naira closing at N1,357 per dollar despite high demand for the greenback.
According to data from the CBN, the naira closed flat at N1,357 to a dollar, indicating no change from the previous trading session.
The current rate comes as Nigeria’s external reserves hit $52 billion, a 17-year high. Experts have said the current naira stability has trickled down to other sectors, with imports now getting cheaper.
The CBN sharply ramped up its foreign exchange interventions in March 2026, selling $953.41m to the market in what the data shows is the strongest central bank FX activity since April 2025.
Figures published in the CBN’s latest Quarterly Statistical Bulletin showed that spot market transactions made up the bulk of the March sales, with $950.10m channelled through that route and a further $3.31m directed to Ministries, Departments and Agencies.
The March figure represents a dramatic swing from the opening months of 2026. The CBN sold just $58.93m in January and $244.13m in February, meaning March’s intervention was more than 16 times the January level and roughly 291 per cent above February’s sales.
The last time interventions reached a comparable scale was April 2025, when the CBN supplied $1.65bn to the market. Sales cooled significantly after that peak, falling to $838.93m in May, $676.31m in June, and then sliding further to $399.80m in September and $150.10m in October before picking up again towards the close of 2025.
The chairman of Dangote Cement Plc, Emmanuel Ikazoboh, has explained why cement prices remain high across Nigeria, attributing the persistent increases to rising energy costs and the impact of foreign exchange on production expenses.
His comments come amid growing concerns from Nigerians over the soaring cost of building materials, with many calling on the government to intervene as cement prices continue to put pressure on construction projects and housing development.
Speaking during the 17th Annual General Meeting (AGM) of Dangote Cement Plc in Lagos, Ikazoboh said energy remains the biggest cost component in cement manufacturing, accounting for about 60 per cent of total production expenses.
Energy, dollar exchange rate driving costs According to Ikazoboh, cement manufacturers rely heavily on gas, coal, and diesel to power their operations. He noted that gas, one of the key energy sources, is sold in United States dollars, exposing manufacturers to exchange rate fluctuations. He explained that the continued depreciation of the naira against the US dollar has significantly increased production costs, making it difficult for manufacturers to maintain lower prices.
According to Ikazoboh, cement manufacturers rely heavily on gas, coal, and diesel to power their operations. He noted that gas, one of the key energy sources, is sold in United States dollars, exposing manufacturers to exchange rate fluctuations.
He explained that the continued depreciation of the naira against the US dollar has significantly increased production costs, making it difficult for manufacturers to maintain lower prices. “To produce a bag of cement, we need energy, which constitutes about 60 per cent of the production cost. To generate that energy, we use gas, coal or diesel,” he said.
“Gas is sold to us in US dollars, and its price continues to increase. We all know the impact of the exchange rate between the dollar and the naira. As a result, the cost of generating energy keeps rising.”
His remarks offer one of the clearest explanations yet from the country’s largest cement producer on the factors behind recent price increases.
Business
Dr. Deji Adeleke: How Davido’s Billionaire Father Built His Business Empire; Major Companies Linked to Him
Dr. Deji Adeleke, the father of the globally recognized musician Davido, is not just known for his familial ties to the entertainment industry but also his immense wealth and substantial impact on Nigeria’s economic landscape. Born on March 6, 1957, in Enugu, Nigeria, Adedeji Adeleke has built a formidable empire through his business acumen and educational investments.
Adeleke’s Business Ventures
Dr. Adeleke founded Pacific Holdings Limited in 1983, which has grown into a major conglomerate in Nigeria, encompassing various sectors such as agriculture, energy, and real estate.
This company is a cornerstone of his financial success, with divisions like Pacific Farm Limited, Pacific Freightliners Limited, and Pacific Gas Company Limited contributing significantly to his wealth.
Adeleke’s Real Estate Investments
Adeleke’s real estate portfolio is vast and diversified. He owns properties across Nigeria, including high-value areas like Ikoyi, Lekki, Banana Island, and Victoria Island in Lagos. Additionally, he has invested in international properties, including a mansion in Atlanta, USA, which he acquired to celebrate his 60th birthday.
Adeleke’s University and Philanthropy
In line with his passion for education, Adeleke founded Adeleke University in Ede, Osun State, under the auspices of the Springtime Development Foundation, which he established in 1996. The university operates on the Seventh-day Adventist philosophy of education and offers various undergraduate and postgraduate programs.
His philanthropic efforts extend beyond education, impacting healthcare and community development. These initiatives not only enhance his public image but also contribute to long-term societal benefits, reinforcing his legacy as a socially responsible entrepreneur.
Adeleke’s Luxurious Lifestyle
Dr. Adeleke’s lifestyle reflects his financial success. He owns luxury cars such as a Rolls Royce Phantom and a 2017 Bentley Mulsanne, and he flies in style with his Bombardier Global Express 6000 private jet, valued at $62 million.
Adeleke’s Net Worth
Estimations of Adeleke’s net worth vary, with some sources placing it around $700 million, while others suggest it could be as high as $2 billion. His wealth is attributed to his diversified investments in real estate, stocks, and bonds, alongside the thriving operations of Pacific Holdings Limited.
Adeleke’s Family and Personal Life
Adeleke is a father to four children: Adewale, David (Davido), Sharon, and Coco Adeleke. Despite initial resistance to Davido’s music career, he eventually supported his son’s passion, even funding the establishment of a music department at Babcock University for him. Today, Davido is not only a successful musician but also a director in the family business.
Conclusion
Dr. Deji Adeleke’s story is one of remarkable success through strategic education, entrepreneurship, and philanthropy. His wealth and business acumen have positioned him as one of Nigeria’s most influential figures, contributing significantly to the nation’s economic and social development. As he continues to invest and expand his empire, his legacy is set to influence future generations both within and outside Nigeria.
Adeleke’s Early Life and Education
Adeleke’s journey began in an affluent family in Lagos. He attended Ansar-ud-Deen Primary School and Seventh-Day Adventist Grammar School before moving to the United States, where he earned a degree in Finance from Western Kentucky University in 1979, followed by an MBA. Furthering his education, he obtained a Ph.D. in International Business from Pacific Columbia University, and another Ph.D. in Business Administration from the University of Phoenix in 2010.
– kashgain
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