Connect with us

Business

MultiChoice Bows To Pressure Unveils Weekly Subscription Plans For DStv, GOtv

Published

on

In a move to enhance accessibility and provide more flexibility for its customers, MultiChoice has launched innovative subscription plans for DStv and GOtv subscribers as part of the ‘Ka Weekie’ campaign.

This initiative introduces a range of new packages tailored specifically for those who favor a short-term payment approach, offering lower prices to make entertainment more affordable.

The revamped plans aim to cater to the diverse needs of subscribers, ensuring that they can enjoy quality television content without long-term commitments. With these newly designed offerings, MultiChoice seeks to attract a broader audience, making it easier for viewers to engage with their favorite shows and channels.

A recent announcement from the South African company revealed that approximately 243,000 Nigerians chose not to renew their subscriptions during the period from April to September 2024.

This significant decline in subscription renewals can be attributed to a notable deterioration in Nigeria’s macroeconomic conditions and overall consumer landscape, reflecting broader challenges such as inflation, currency fluctuations, and decreased purchasing power that have impacted the everyday lives of Nigerians.

MultiChoice Uganda PR and Communications Manager, Rinaldi Jamugisa, said the plan was part of the firm’s effort to align with customer needs.

The new plans reflect its commitment to delivering value while ensuring entertainment is accessible to everyone. He said that the short-term allows viewers the freedom to manage their subscriptions in line with their budgets and lifestyles.

MutiChoice includes the lowest plans DStv Lumba and GOtv Lite plans are the lowest price points, providing accessibility to users in Uganda.

According to him, the company understands that its subscribers need affordable and flexible options to keep up with their shows and programmes.

The packages in the new arrangement

The seven-day subscription packages cover a wide range of viewing plans and budgets.

The DStv weekly package includes the Lumba package, Access, Family Package, and Compact. Others are GOtv Lite Coats, Valuepack and Pack, GOtv Max, GOtv Supa, GOtv Supa Plus.

Colin Asiimwe, MultiChoice’s head of marketing, disclosed that the new campaign is a response to consistent feedback from subscribers.

He noted that the campaign is designed for daily use and weekly earners, frequent travellers, and subscribers preferring on-demand viewing.

The company disclosed that the new packages are available through its MyDStv and MyGOtv apps or by dialling their USSD mobile phones with platforms such as MTN MoMo, Airtel, partner banks and selected agents nationwide.

MultiChoice hikes prices for Nigerians

The company’s image maker, Jamugisa, said users can switch back to monthly, quarterly, or annual plans by making a full payment or maintaining enough account credit.

He said the cost of any active weekly plan will be deducted from the new subscription.

The company recently hiked its subscription packages in Nigeria, which caused national outrage, leading to the Federal Competition and Consumer Protection (FCCPC) suing the firm.

The commission had directed MultiChoice to maintain the old rates pending investigations, an order the company disregarded.

MultiChoice reported losing almost four million subscribers in less than two years after increasing prices for DStv and GOtv.

The company told its shareholders to brace for challenging times due to macroeconomic headwinds.

Pay-per-view model could better empower consumers – Expert

As MultiChoice unveiled its new weekly subscription plans for DStv and GOtv under the “Ka Weekie” campaign, a technology law and policy expert has weighed in on what this means for consumers in low-income settings.

Dr. Ogochukwu Monye, who is also a digital consumer rights advocate, shared her perspective in an exclusive reaction to Legit.ng.

Reacting to a question on whether the weekly pay-TV option empowers consumers or merely conceals deeper affordability issues, Dr. Monye offered a measured endorsement of the new model.

“Ideally, I feel a pay-as-you-watch model is best,” she said, noting that such a structure would offer even greater flexibility to consumers.

However, she acknowledged the merits of MultiChoice’s latest offering.

“But the weekly is still a better deal than the current model,” she stated, describing it as a step in the right direction.

Further commenting on how such models could enhance consumer value, Dr. Monye added:

“They can also enable consumers to select specific channels in a basket and then pay per view.”

MultiChoice loses almost four million subscribers

MultiChoice, which operates GOtv and DStv, disclosed that its subscribers declined from 23 million to 19.3 million in almost 24 months.

According to reports, many subscriber losses happened outside its home country, South Africa.

In its operational update, the Pay-TV firm said it is preparing its financial results for Q1 2025.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

BREAKING: Petrol Price To Drop Below N900/Per Litre; Details Emerge

Published

on

The price of Premium Motor Spirit (PMS), popularly known as petrol, could fall to around N900 per litre if the proposed peace agreement between the United States and Iran is successfully implemented and global crude oil prices continue to decline.

The expectation follows fresh developments in the Middle East, where efforts to end months of hostilities have pushed international oil prices downward. Nigeria market report

Crude oil prices, which climbed sharply during the conflict, have dropped significantly in recent days as investors react positively to reports of a ceasefire framework and plans to reopen the Strait of Hormuz, one of the world’s busiest oil shipping routes.

Industry operators believe the development could eventually reflect in domestic fuel prices, especially as crude oil remains the major raw material for refined petroleum products.

Market watchers recalled that the prolonged crisis in the Middle East forced crude prices above the $100 per barrel mark, with some periods seeing prices rise beyond $120. The increase had a direct impact on fuel costs across several countries, including Nigeria.

During the period, petrol prices in Nigeria surged from about N830 per litre to around N1,300 per litre. Diesel and aviation fuel also recorded major increases, putting pressure on businesses and transport operators.

There are now growing expectations that local refiners, including the Dangote Petroleum Refinery, may review their prices if the downward movement in crude oil is sustained.

The refinery had previously reduced its petrol loading price from N1,275 per litre to N1,250 per litre after crude prices softened. Diesel prices were also adjusted downward during the same period.

A source familiar with operations at the refinery said another price cut is possible if the market remains stable. However, the source explained that a large volume of crude purchased at earlier, higher prices is still being processed, which could slow the pace of any immediate reduction.

According to the source, petrol selling at N900 per litre is achievable if global oil prices continue to decline and the market fully adjusts to the new realities.

Fuel marketers have also expressed optimism over the outlook.

The Petroleum Retail Outlet Owners Association of Nigeria (PETROAN) said petrol prices could fall below N1,000 per litre once the Strait of Hormuz is fully reopened and crude oil returns to pre-conflict levels.

The association noted that Nigerians paid around N800 per litre before the crisis escalated and believes the market could gradually move back toward that range if peace is maintained.

The optimism comes after United States President Donald Trump announced that a peace arrangement with Iran was underway, with both countries expected to reopen the Strait of Hormuz as part of the agreement.

The planned reopening is expected to restore smoother global oil supply and reduce pressure on international energy markets.

Meanwhile, checks across the downstream sector indicate that some fuel marketers have already started adjusting their ex-depot prices below the current benchmark, signalling the possibility of another round of competition in the industry.

Continue Reading

Business

No More N2.400/kg: Cooking Gas Landing Cost Crashes, as Dealers Release Fresh Prices

Published

on

The landing cost of imported liquefied petroleum gas (LPG), also called cooking gas, has dropped significantly, offering fresh hope for lower energy prices across the country.

New data released by the Major Energy Marketers Association of Nigeria (MEMAN) showed that the cost of bringing fuel products into Nigeria has now fallen below the ex-depot prices offered by the Dangote Refinery.

The development comes as petroleum marketers reportedly imported fuel and gas valued at about N279 billion to boost supply and take advantage of declining international market prices, according to a report by Punch.

Cooking gas prices also witnessed a sharp decline in landing costs, raising expectations that consumers may soon enjoy relief from soaring household energy expenses.

MEMAN disclosed that the landing cost of LPG fell to N950,000 per metric tonne. Based on the latest figures, the expected retail price of cooking gas should hover around N925 per kilogramme.

This contrasts sharply with the N1,410 per kilogramme reportedly sold by Dangote Refinery. Despite the reduction in import costs, many Nigerians have yet to feel the impact at the retail level, as cooking gas prices remain stubbornly high across major cities.

Retailers currently sell cooking gas for as high as N2,400 per kilogramme, while larger distributors maintain average prices around N1,800 per kilogramme.

Continue Reading

Business

Filling Stations Adjust Petrol Prices Again as New Landing Cost Emerges

Published

on

Fresh petrol depot prices have emerged across Nigeria as marketers adjust to rising crude oil prices and renewed tensions in the Middle East.

The latest pricing changes come amid growing uncertainty in the global energy market following fresh military exchanges between the United States and Iran near the Strait of Hormuz, one of the world’s most important oil transit routes.

ndustry data tracked by PetroleumPriceNG and monitored by Legit.ng show that depot owners raised their Premium Motor Spirit (PMS) prices as a protective measure against potential losses linked to volatile international oil prices.

Global crude oil prices climbed during early trading on Wednesday, June 10, 2026, after the United States launched strikes on Iranian military infrastructure near the Strait of Hormuz.

As of 5:08 a.m. WAT, Brent crude rose by 1.03% to $92.39 per barrel, while the U.S. West Texas Intermediate (WTI) crude gained 0.91% to trade at $89.00 per barrel, according to a report by Oilprice.com

The market rally followed reports that American forces targeted Iranian air defence systems, radar installations and surveillance facilities after Washington accused Tehran of bringing down a U.S. Army Apache helicopter operating within the region.

The U.S. Central Command described the strikes as a defensive response. However, Iran denied responsibility for the helicopter incident and accused the United States of escalating tensions unnecessarily. The development has raised fears of a broader regional conflict that could disrupt global crude oil supplies.

Checks across fuel depots nationwide show that marketers have adjusted their petrol prices upward in response to the changing global market conditions.

According to the latest data: AIPEC now sells petrol at N1,247 per litre RainOil Lagos sells at N1,248 per litre Integrated depot price stands at N1,247 per litre Liquid Bulk has also fixed its price at N1,248 per litre Industry experts say the latest adjustments are largely precautionary as marketers attempt to shield themselves from potential losses should crude oil prices continue to rise.

Continue Reading

Trending