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Who dominates Nigeria’s beer market? Guinness vs. International Breweries vs. Nigerian Breweries

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Who dominates Nigeria’s beer market? Guinness vs. International Breweries vs. Nigerian Breweries

Nigeria’s alcoholic beverage industry is fiercely competitive, but in 2025, the battle for market share between Nigerian Breweries, International Breweries, and Guinness Nigeria is more intense than ever.

So, who really owns the beer market?

While Nigerian Breweries maintains dominance in Nigeria’s brewery market by size, revenue, and assets, International Breweries has emerged as the biggest winner in 2025 in terms of shareholder return.

Guinness Nigeria, meanwhile, is quietly staging a comeback and may soon lead on dividend payouts.

Nigerian Breweries still sells the most beer
When it comes to selling beer in Nigeria, Nigerian Breweries is still the biggest player.

In 2024, it made over N1.1 trillion in sales, which is like selling more beer than International Breweries and Guinness Nigeria combined. This was a huge 81% jump from the previous year.

International Breweries also did well, earning N488.96 billion, an even bigger jump of 88%, while Guinness Nigeria made N299.49 billion, growing by 31%.

In the first three months of 2025, Nigerian Breweries stayed ahead, pulling in N383.6 billion in sales. That’s more than twice what International Breweries made (N173.6 billion) and three times Guinness’s (N118.3 billion).

But here’s the twist: Guinness Nigeria is starting to bounce back. Even though its sales are smaller, it grew its revenue by 53% in the first three months of 2025. That’s a sign that Guinness is regaining its strength and could surprise everyone later in the year.

Nigerian Breweries leads in profit turnaround
There’s finally some cheer in Nigeria’s beer market. After a rough 2024 filled with heavy losses, all three major brewers bounced back to profit in the first three months of 2025.

But leading the turnaround is Nigerian Breweries, which pulled off the strongest recovery:

Nigerian Breweries flipped a N65.6 billion loss into a solid N69.99 billion pre-tax profit.
International Breweries followed, with N35.07 billion, rebounding from a steep N89.35 billion loss.
Guinness Nigeria also improved, reporting N10.28 billion after a N56 billion loss.
Still, the scars of 2024 run deep. For the full year:

  • Nigerian Breweries was still in the red with a N182.2 billion loss.
  • International Breweries recorded a N111.8 billion loss.
  • Guinness Nigeria wasn’t spared either, with N73.7 billion lost.

The return to profitability can largely be attributed to a more stable foreign exchange environment, which significantly reduced FX losses.

Nigerian Breweries has the biggest financial muscle
When it comes to size, Nigerian Breweries is clearly ahead. As of March 2025, it had N1.144 trillion in total assets, much bigger than:

International Breweries: N742.93 billion
Guinness Nigeria: N285.63 billion

This huge asset base means Nigerian Breweries has more room to grow, invest in new ideas, and hold its ground in the market. It also gives it more power when dealing with suppliers and partners, which really matters when prices rise everywhere.

Guinness set to lead on dividends
What sets Guinness Nigeria apart in 2025 is its path to restoring shareholder value through potential dividends.

As of March 2025, Guinness had trimmed its retained losses to –N39.66 billion, down from –N46.38 billion. In contrast:

Nigerian Breweries still carried –N126.33 billion in retained losses,
While International Breweries posted –N212.57 billion.

This trend puts Guinness in pole position to break even and return to dividend-paying status, possibly before its competitors. Development dividend-hungry investors will be watching closely.

Market cap & shareholder return: International Breweries tops the charts
When it comes to market value and shareholder reward in 2025, International Breweries is sitting at the top of the leader board.

As of June 5, 2025, International Breweries commands the largest market capitalization among Nigeria’s three brewing giants, with a value of N1.84 trillion.

That puts it ahead of Nigerian Breweries at N1.76 trillion, and far above Guinness Nigeria, which stands at N197 billion.

But that is not all; shareholders of International Breweries are also enjoying the highest returns this year.

The stock has delivered an impressive +97% year-to-date gain, outpacing Nigerian Breweries’ solid +78% gain, and Guinness Nigeria’s more modest +28%.

While most people look at market capitalization (the value of a company’s shares) to judge a company’s worth, Enterprise Value (EV) gives a fuller picture. It tells you what it would actually cost to buy the whole company, including its debt and cash position.

Here, International Breweries is quietly winning.

As of June 5, 2025, here’s how the numbers stack up:

International Breweries: EV of N1.77 trillion
Nigerian Breweries: EV of N1.75 trillion
Guinness Nigeria: EV of N246 billion

Even though Nigerian Breweries has more assets and cash, International Breweries comes out on top. Nigerian Breweries, despite its strong fundamentals, still has over N107 billion in debt, which weighs down its enterprise value.

So, who really owns Nigeria’s beer market in 2025?
In sheer market dominance, sales, scale, and distribution, Nigerian Breweries still holds the crown. It sells the most beer, commands the largest asset base, and led the industry’s return to profitability in Q1 2025.

But when it comes to investor rewards, International Breweries is winning the valuation game. It leads in market capitalization, enterprise value, and total shareholder return.

Meanwhile, Guinness Nigeria is the dark horse. Its earnings are recovering steadily, and it may soon outpace both rivals on dividend payouts, thanks to a faster cleanup of retained losses.

So, while Nigerian Breweries remains the industry heavyweight, International Breweries is winning investor confidence, and Guinness is quietly positioning itself for a dividend-led rebound.

The battle for Nigeria’s beer market is far from over, but in 2025, each brewer is winning in its own lane.

Nairametrics.com

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2025 Net Worth: Meet Nigerian Billionaire Who Has Made More Money Than Aliko Dangote

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Abdulsamad Rabiu, the founder of BUA Group, has emerged as the fastest-growing African billionaire in 2025.

His wealth rise in 2025 is higher than Africa’s richest man, Aliko Dangote and other African billionaires.

According to the latest data from the Bloomberg index, Rabiu’s net worth has increased by $5.25 billion in 2025, bringing his total net worth to $8.4 billion as of Friday, November 14.

In comparison, Dangote who has a total net worth of $29.8 billion, has gained $1.75 billion from January to November 14, 2025.

The increase in Rabiu’s wealth is thanks to the performance of his key assets on the Nigerian Exchange: BUA Cement and BUA Foods, two of the largest companies in the country.

However, Dangote remains Africa’s wealthiest individual for total net worth

A Lagos-based financial analyst, Kelvin Umeni, said: “Rabiu’s companies have been performing strongly. If you check the half-year results of his two companies, you will realize he is doing very well. I am not surprised, and I expect him to hit a $10 billion net worth soon.”

Other African billionaires on the Bloomberg billionaire index have also recorded impressive gains this year but not at the same pace with Rabiu.

Johann Rupert, Africa’s second-richest man, has a total net worth of $18.4 billion as at Friday, an increase of $4.79 billion from the start of the year. His wealth is driven by stakes in Richemont.

Nicky Oppenheimer, another South African billionaire known for his holdings in De Beers, has gained $2.18 billion so far in 2025, bringing his wealth to $13.7 billion. While Egyptian billionaire Naguib Sawiris wealth totals $10.1 billion, which is a YTD increase of $3.23 billion.

His fellow countryman, Nassef Sawiris net worth currently stands at $9.42 billion, a $727 million growth in 2025.

South African entrepreneur Natie Kirsh fortune has increased by $530 million, taking his total net worth to $9.86 billion.

It is important to note that Dangote remains Africa’s richest man by a distance, but for wealth gain in 2025, Abdulsamad Rabiu is the rising star.

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CBN Gov Welcomes S&P’s Upgrade Of Nigeria’s Outlook To Positive

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The Central Bank of Nigeria (CBN) Governor, Olayemi Cardoso, has welcomed the decision of S&P Global Ratings to revise Nigeria’s outlook to “positive” from “stable,” describing it as a signal that reforms in the financial system are gaining traction.

S&P announced the upgrade on Friday citing improving policy coordination, strengthened monetary management and steps taken to restore confidence in the Nigerian economy.

The revision shows that Nigeria is now viewed as having a better chance of achieving stronger credit fundamentals over the medium term. This means S&P now sees Nigeria as more likely to strengthen its economic and financial stability in the coming years, based on recent policy improvements.

In practical terms, the agency believes the country has a stronger chance of earning a future credit rating upgrade if current reforms are sustained.

Speaking at a strategic session in Abuja, Cardoso said the development reflects the steady progress recorded in stabilizing key economic indicators since the beginning of the year.

According to him: “This is encouraging news for the country. It shows that our efforts to restore stability, strengthen governance frameworks and rebuild trust in the financial system are being recognized internationally.”

The Governor noted the CBN’s actions—ranging from tighter monetary policies to enhanced foreign exchange market operations—have contributed to clearer market signals and better investor confidence.

“The Central Bank has brought stability to the economy and become a beacon of hope,” he stated.

Cardoso added that the improved outlook should motivate both public and private sector stakeholders to sustain ongoing reforms that support growth, investment, and long-term macroeconomic resilience.

S&P’s latest position places Nigeria on a stronger footing ahead of future reviews and sends a positive message to global investors assessing opportunities in Africa’s largest economy.

 

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Nigeria Targets ₦160bn From Wheat Production

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The Federal Government on Saturday said it has earmarked 40,000 hectares of land for 2025/2026 dry season wheat production and registered 80,000 farmers, with an expected output value of approximately ₦160 billion.

The Minister of Agriculture and Food Security, Abubakar Kyari, disclosed this during the official flag-off of the 2025/2026 dry season wheat production programme under the National Agricultural Growth and Agro Pocket Project (NAGSAP) in Jere Local Government Area of Borno State.

Speaking at the ceremony, the minister said that out of the 40,000 hectares earmarked for wheat production this dry season, 3,000 hectares have been allocated to Borno State, representing 6,000 registered wheat farmers.

He said: “Under the 2023/2024 dry season wheat production programme, a total of 107,429 registered farmers were supported with critical subsidized inputs, resulting in an output valued at ₦474,628,000 billion. During the 2024/2025 dry season, 279,297 registered farmers received support, with an output valued at ₦893,750,004 billion.

“For the current 2025/2026 season, the programme is targeting 80,000 registered farmers with an expected output value of approximately ₦160 billion.”

Kyari emphasized that the NAGSAP programme will deploy Agricultural Extension Agents to guide farmers on modern agronomic practices and provide continuous field-level advisory services.

“In addition, Fertiliser and Seed Quality Control Officers will be mobilised to ensure that all inputs delivered to farmers meet the required standards, thereby guaranteeing higher productivity and improved yields,” Kyari added.

According to him, the wheat component of the NAGSAP programme covers sixteen states of the federation.

“These are Adamawa, Bauchi, Borno, Cross River, Gombe, Kaduna, Kano, Kebbi, Niger, Plateau, Sokoto, Taraba, Yobe, and Zamfara. The inclusion of Cross River last year expanded wheat production into the southern region for the first time and strengthened our national capacity to diversify production across ecological zones,” he said.

Kyari noted that the project is designed to include women and young people, enabling them to access training and agricultural opportunities.

“NAGSAP is deliberately designed to leave no one behind. The program ensures that farmers across communities—including women and young people, who play vital roles in our agricultural workforce—have equitable access to inputs, training, and opportunities.

“The success of any agricultural season depends on the quality of inputs that reach our farmers. Without certified seeds, accurate fertilizer blends, and timely access to crop protection products, no level of effort in the field can deliver the yields we require as a nation. This is why NAGSAP places strong emphasis on input quality, traceability, and transparent delivery systems, ensuring that every farmer receives the right inputs at the right time to achieve higher productivity and better returns,” he said.

Also speaking, the Governor of Borno State, Babagana Zulum, applauded the Federal Government for its continuous support towards irrigation development.

“Mr President’s commitment to food security and national productivity provides the foundation upon which programs like this are built,” he stated.

According to him, Borno State, with its vast arable and irrigable land—especially within the Lake Chad Basin—remains one of Nigeria’s most promising agricultural frontiers.

He said: “Today is more than a ceremony; it is a celebration of hope, resilience, and our unwavering commitment to ensuring that no family in Borno State goes hungry and no farmer is left behind. Despite the challenges of displacement, insecurity, and climate shocks, Borno State remains steadfast in growing its own food and empowering its people.”

The governor reaffirmed his administration’s commitment to sustaining all-season farming through the provision of essential infrastructure, logistics, modern machinery, improved seeds, fertilizers, agrochemicals, and other inputs required to boost productivity and support farmers across the state.

“Here in Borno State, wheat cultivation is not just a program; it is a transformative initiative. Through targeted investments in irrigation, mechanization, quality inputs, and extension services, we are equipping farmers to achieve higher yields, enhance productivity, and contribute meaningfully to national output.”

He further stated: “Borno State has achieved remarkable milestones under our people-centered agricultural vision. Our input support programmed have reached tens of thousands of smallholder farmers, resettled households, women, and youth, providing improved seeds, agrochemicals, and agronomic guidance.”

 

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